Bad news? There's a good chance you're missing out on sales. Right now.
Good news? I’ll help ya change that. With conversion copywriting that hooks your prospects’ attention from the get-go, builds a long-lasting connection and inspires ’em to take ACTION.
Psst: I've been trained by Copyhackers (and I got the badges to prove it)
Lemme know if this sounds familiar...
😟 You have enough traffic… but it’s not converting into leads/sales/conversions – and you can’t pinpoint why
😟 You have a high sign-up rate… but then your free trial users drop like flies (never to be seen again)
😟 Your boring, watered-down, jargon-filled messaging is not only confusing prospects… it’s pushing them away (and costing you sales)
😟 You have a hard time explaining how your product or service is different from competitors – and why it’s worth every penny
😟 You’re spending wayyy too much time on sales calls or fielding questions from your prospects
😟 Your CPC or CAC is sky-high — and you don’t know what to do about it
Don’t worry. I’ll help you turn things around.
Go from "damn those crickets are loud" to "turn OFF the Google Ads"
Nope, this isn’t some exaggerated copywriting claim. This actually happened with one of my clients (they got so many leads that we had to turn off the Google Ads several days of the week).
Howdy! I’m Mary Bolling (it’s a double name—cause my mom was from the South—but you can call me Mary for short).
I help SaaS and tech startups make BANK with clear-as-day messaging and custom-fit funnel strategy.
If you hire me, you’ll get *way* more than just a copywriter. You’ll get an inquisitive marketing strategist who will map out your entire sales funnel (or diagnose the holes in your current funnel). And figure out how to take prospects from “meh, no thanks” to “where has this incredible product been all my life?!”
Translation: DON’T hire me if you’re looking for a “wordsmith”
If all you need is a copywriter to churn out some pretty-sounding words (that may or may not sound like everyone else), then you’d be better off using Chat GPT (or hiring the cheapest copywriter you can find on Upwork).
But if you’re looking for…
✅ An experienced conversion copywriter who relies on data, behavioral science, bucketloads of research and a proven process to deliver results
✅ a long-term, ROI-focused partner whose #1 focus is on getting you more sales
✅ Zero-guesswork, strategically placed messaging in each part of your sales funnel that moves your prospect closer and closer to the sale
✅ Colorful, scroll-stopping copy that stands OUT from the sea of sameness — and builds a genuine, long-lasting connection with your audience
Then I think we’re gonna be a good fit!
Just a few of the confetti-throwing wins I've gotten for other clients
🎉A Google Ads campaign I led as CMO generated 3X the results the client was hoping for — at half the marketing budget (with a lead volume so high, my client had to hire more people)
🎉A landing page I wrote increased conversions by 300% compared to the previous landing page written by another (non conversion) copywriter
🎉Another landing page I wrote resulted in higher quality leads (cha ching)
From barely any leads... to 15 signed clients in 1 month
So... what kind of conversion copy do ya need?
For those on a tight timeline or budget…
Conversion Copy Intensive
The Sales Booster
The Copy Spruce-Up Week
Get high-converting copy delivered in one week flat (hellooooo ROI).
Gimme your copy and I’ll tell you how to optimize the living daylights out of it — and get skeptical prospects frantically whipping out their credit cards.
I’ll transform that so-so landing page or email sequence into high-performing copy. Delivered in (yup you guessed it) one week.
For those who want research-intensive copy, with all the bells and whistles
Spellbinding Website Copy
Turn your website into a 24/7 selling machine with conversion-boosting website copy.
Upsell, cross-sell and convert more leads into customers with high-converting emails.
Spoiler alert: You're gonna LOVE working with a nomad copywriter like moi (*wink wink*)
You’ll work with a copywriter who digs hella deep
Rather than cram in 30 countries in 3 weeks, I prefer to slow travel and spend time actually living like a local in each country I visit. That way, I really get to know the people, culture and language.
I take the same deep-dive approach to research: Just like the countries I visit, I take the time to immerse myself in your brand and audience — so that I can craft a custom funnel strategy and messaging that makes your prospects feel deep-in-their-bones understood.
You’ll partner with a copywriter who can adapt to your brand
When you’re traveling, you learn to adapt to new customs and cultures. And navigate your way through bumps in the road and unpredictable situations that you wouldn’t deal with living at home (French and Spanish bureaucracy, I’m talkin’ to you).
That handy lil’ skill transfers over to my writing — so you’ll get a copywriter who will step in and adapt to YOUR brand, audience and voice. And (happily) incorporate your feedback.
You’ll get empathy-driven copy (no gimmicks or sleazy tactics here)
Traveling exposes you to a potpourri of cultures, beliefs and ways of life. Which forces you to check your biases at the door. Broaden your perspective. And challenge what you think you know.
In other words…
I know how to connect with YOUR unique audience and see things from their perspective.
The result? Empathetic copy that resonates with your target audience — and inspires them to take action.
You’ll get a copywriter who knows how to tell a good story
“Traveling — it leaves you speechless, then turns you into a storyteller.” Those were the famous words of Islamic traveller, Ibn Battuta.
And I may be a lil biased… but I think he’s got a point. ‘Cause when you travel, every day becomes a new adventure. And a new story to tell.
Like… that time in Bali when I watched a monkey steal someone’s sunglasses in exchange for food. Or that time I moved to Rio de Janeiro by myself – without knowing a single soul. Or that time I rode pillion with an Italian guy around the Amalfi Coast (going so fast I thought those were my final moments).
Living those adventures has turned me into a better storyteller. And the icing on the cake? Those stories are a treasure trove of inspiration for the copy I write.
You’ll get travel-inspired (aka creative) copy
What made Mark Twain, Ernest Hemingway and Jack Kerouac some of the greatest (and most creative) writers of all time? They all loved to travel.
From the intoxicating aroma of street food in Bangkok to the colorful costumes and dancing of Rio carnival, traveling exposes you to new sights, sounds, smells, tastes and experiences. Which get those creative juices flowing — and inspire new ideas that I channel into my copywriting.
Don’t believe me? One study by the American Psychological Association confirmed that travel indeed boosts creativity.
You’ll get a curious copywriter who never stops learning (and optimizing)
Did ya know that there’s a wanderlust gene (scientifically known as DRD4-7R)? People with this gene (like, ahem, yours truly) have an innate curiosity that drives them to travel and learn new things.
That probably helps explain why…
I’ve invested hundreds of hours in conversion copywriting training. I’ve got a lifetime membership to Copy School. And I get my copy critiqued regularly by some of the world’s best copywriters.
When it comes to your messaging strategy, I’m always testing. Optimizing. And looking for ways to improve.
Got a 4X ROAS on those Google Ads? Let’s see how we can get to 10X. Got a 10% conversion rate on that landing page? Let’s take it to 20.