Bad news? There's a good chance your PPC campaign is leaving money on the table
Good news? We can help you change that. With research-driven messaging that resonates with prospects -- and paid ads funnels that turns clicks into clients.
Trained by Copyhackers (the company that coined the term “conversion copywriting”):
Go from "where are the leads??" to "turn OFF the Google Ads"
(^^That’s not some far-fetched claim by the way…. that actually happened with one of our clients)
Howdy! I’m Mary Bolling (it’s a double name — cause my mom was from the South — but you can call me Mary for short).
I lead our small but mighty agency here, Nomad Copywriting. My team and I help service-providers and online businesses get the most out of their ad spend. With strategic sales funnels and research-driven messaging.
Our messaging is SO effective that some leads felt betrayed when my client didn't take on their case
Your messaging really is amazing. I just had a check-in with the team. They frequently get, 'I feel like you guys really understand me' comments. Very frequently. So much so, that some folks feel hurt and betrayed when we can’t take their cases. Which is the problem I’d rather have, as opposed to no one wanting our help. All credit to you!
Tom Kayes
Civil Rights Lawyer
"The initial feedback from the website is higher than it’s ever been"
From barely any leads... to 15 signed cases in 1 month
We had used one marketing vendor and our own skills to attempt to generate a steady flow of a certain kind of lead. We were fairly unsuccessful. The vendor charged us almost $20,000 and delivered one lead. Our own efforts were more successful by far, but not consistent.
Mary is very deliberate, professional, and methodical in her process. That process delivered unbelievable results for us where everything else had failed.
Mary got us results beyond what anyone else could deliver and beyond our business's capacity to keep up; and that's just on the trial budget.
We have more leads and more conversions than we'd frankly dreamed possible. I had a discussion with my partner today about expanding our hiring and taking on debt to meet the extra business.
We signed about 15 new cases in one month. A great result would have been 3. A fantastic result would have been 5. These results are on track to change our business completely.
Tom Kayes
Attorney, Civil Rights Group
So... how can we help ?
For those who want end-to-end paid ads setup and management (aka all the bells and whistles)
Paid Ads Launchpad
Paid Ads Performance Booster
Starting from scratch? We’ll map out your entire Meta or Google Ads funnel — and craft all the copy to go along with it.
Get every penny’s worth of your ad spend with paid ads management and conversion optimization.
I now value what you do more than when I first spoke to you. Words matter — it’s worth the spend.
Tony Munoz
Real Estate Investor
Spoiler alert: You're gonna LOVE working with a nomad marketer like me (*wink wink*)
Here’s why:
You’ll work with a marketer who digs hella deep
Rather than cram in 30 countries in 3 weeks, I prefer to slow travel and spend time actually living like a local in each country I visit. That way, I really get to know the people, culture and language.
I take the same deep-dive approach to research: Just like the countries I visit, my team and I take the time to immerse ourselves in your business and audience — so that we can craft a custom funnel strategy and messaging that makes your prospects feel deep-in-their-bones understood.
You’ll partner with a copywriter who can adapt to your business & voice
When you’re traveling, you learn to adapt to new customs and cultures. And navigate your way through bumps in the road and unpredictable situations that you wouldn’t deal with living at home (French and Spanish bureaucracy, I’m talkin’ to you).
That handy lil’ skill transfers over to my writing — so you’ll get a copywriter who will step in and adapt to YOUR brand, audience and voice. And (happily) incorporate your feedback.
You’ll get empathy-driven copy (no gimmicks or sleazy tactics here)
Traveling exposes you to a potpourri of cultures, beliefs and ways of life. Which forces you to check your biases at the door. Broaden your perspective. And challenge what you think you know.
In other words…
I know how to connect with YOUR unique audience and see things from their perspective.
The result? Empathetic copy that resonates with your target audience… and inspires them to take action.
You’ll get a copywriter who knows how to tell a good story
“Traveling — it leaves you speechless, then turns you into a storyteller.”
Those were the famous words of Islamic traveller, Ibn Battuta.
And I may be a lil biased… but I think he’s got a point. ‘Cause when you travel, every day becomes a new adventure. And a new story to tell.
Like… that time in Bali when I watched a monkey steal someone’s sunglasses in exchange for food. Or that time I moved to Rio de Janeiro by myself – without knowing a single soul. Or that time I rode pillion with an Italian guy around the Amalfi Coast (going so fast I thought those were my final moments).
Living those adventures has turned me into a better storyteller. And the icing on the cake? Those stories are a treasure trove of inspiration for the copy I write.
You’ll get travel-inspired (aka creative) copy
What made Mark Twain, Ernest Hemingway and Jack Kerouac some of the greatest (and most creative) writers of all time? They all loved to travel.
From the intoxicating aroma of street food in Bangkok to the colorful costumes and dancing of Rio carnival, traveling exposes you to new sights, sounds, smells, tastes and experiences. Which get those creative juices flowing — and inspire new ideas that I channel into my copywriting.
Don’t believe me? One study by the American Psychological Association confirmed that travel indeed boosts creativity.
You’ll get a curious copywriter who never stops learning (and optimizing)
Did ya know that there’s a wanderlust gene (scientifically known as DRD4-7R)? People with this gene (like, ahem, yours truly) have an innate curiosity that drives them to travel and learn new things.
That probably helps explain why…
I’ve spent countless hours studying conversion copywriting and reading psychology books . And I’ve got a lifetime membership to Copy School.
When it comes to your messaging and funnel strategy, I’m always testing. Optimizing. And looking for ways to improve.
Got a 4X ROI on your paid ad spend? Let’s see how we can get to 10X. Got a 10% conversion rate on that landing page? Let’s take it to 20.
I've been called a "phenomenal copywriter"...just sayin'
"It's like you crawled inside my head to write that sales page"
I’m super excited about the page and the launch!! You’re awesome! It’s like you crawled inside my head to write that sales page, you really understand where I’m coming from and what I'm doing with my program. I can see the results of all of the hard work and research you’ve put in behind the scenes!
Kristen Blake
Integrative Nutritionist and Health Coach
"I can't recommend Mary enough"
I’ve had the pleasure of working with Mary for close to four years as she has worked inside our marketing agency. In addition to being a great writer, she is constantly learning and growing, has high attention to detail, and is always willing to take on new responsibilities. She’s reliable and a true team player, working very well with other members of our team as well as clients. I can’t recommend Mary enough.