Sticky Website Copy

 

 Your website is the face of your business and often the first impression that people have of your brand. So it’s GOT to be good.

But the thing is.. it’s not. The design might be alright, but the words aren’t resonating with your audience. And that’s costing you sales.

You need someone who will write sticky website copy that:

is based on data, formulas and psychology (because this isn’t a darts game)

highlights your brand’s unique selling proposition (so your website visitors know right off the bat what you’re offering and how you’re different from the competition)

translates features into benefits, so your audience knows EXACTLY what’s in it for them

responds to objections and hesitations (so buying will be a no-brainer)

uses the language of your customers (so your readers won’t feel like a robot is talking to them or sit there wondering “huh? what’s that mean?”)

seduces your readers more than Freddie Prinze Jr. in She’s All That

 

(Psst: I’ve even taken the legendary Joanna Wiebe’s 10X Web Copy course…and I got my badge to prove it. 😎 )

Included in Sticky Website Copy

(A Lotta) Research 

Includes:

√ Up to 3 hours of interviews with members of your team, where I’ll find out everything I need to know about your brand (and then some) 

Questionnaire (for your team bios) 

Customer survey and/or up to 3 one-on-one customer interviews 

Extensive data mining (where I’ll review all customer reviews and competitor reviews, along with Google Analytics, chat logs, heat maps, or any data you’re able to provide) 

User testing (to find out peoples’ first impressions of your site) 

Thank-you page surveys (so we can find out what your customers REALLY think of your brand) 

Competitor analysis (to find out what they do right and what YOU can do better)  

Go-To Brand Messaging Guide (aka the ULTIMATE time-saver)

You’ll walk away with a beautifully designed PDF guide that you can pass around to team members (and anyone you work with in the future). Think of it as your go-to guide for all things messaging.

Includes:

√ Buyer persona characteristics and challenges

√ Product features and benefits 

√ Product creation story (if relevant) 

√ Brand pillars (and proof) 

√ Unique selling proposition 

√ Brand story (based on the Storybrand framework) 

√ Taglines 

√ And much more 

Site Map & Wireframes 

Includes:

√ A site map & wireframes (well, duh), so your designers won’t have to guess what copy goes where

√ Any collaboration needed with your designer or design agency

SEO Website Copy 

Includes:

√ High-converting SEO website copy 

√ Unlimited revisions up to one month after the final draft’s delivered 

Pick your coffee-fueled copy

(‘Cause let’s be honest, who doesn’t like coffee?)

Espresso Frappé

 

  • Custom-designed messaging guide
  • Engaging, personality-driven copy for 10 pages of your site

$12,600

Iced Latte

  • Custom-designed messaging guide
  • Engaging, personality-driven copy for 5 pages of your site

$8,200

Espresso

  • Custom-designed messaging guide
  • Engaging, personality-driven copy for 3 pages of your site 

$5,600

Don’t have the budget for a full copy makeover?

With the Go-to Brand Messaging Guide, I’ll translate your jumbled thoughts into coherent messaging. And you’ll get everything you and your team need to craft on-brand, benefits-oriented copy.

Prefer suggestions on quick fixes you can implement ASAP? The Website Copy Audit is what you need.

How it works 

My recipe to success 

1. Discovery call 

First things first, we’ll jump on a 30-minute discovery call. I’ll ask you questions about your brand, project and goals to find out if we’re a good fit.

2. Proposal

If it turns out we ARE a match (woohoo!), I’ll send you a proposal with a quote, estimated timeline and deliverables.

3. (Bucketloads of) research

After you accept and sign the proposal, I’ll get to work.

Warning: I research a LOT. If you’re looking for a copywriter who cuts corners and skimps on research to get the job done, then I hate to break it to you, but I’m not your gal.

So how MUCH research?

First, I’ll send you a questionnaire, which will help me gain a better understanding of your brand and audience.

Then, I’ll interview you, your stakeholders and if you let me, your customers.

I’ll also do a bit of data mining and check out customer reviews, competitor reviews, Google Analytics, chat logs, and heat maps. I’ll spy on your competitors, do a bit of user testing and set up thank-you page interviews on your site.

Then comes the fun part: I’ll pull together and analyze all that voice-of-customer data (aka the backbone of the copy) until I find out things like the exact words your customers use and what they ACTUALLY think of your brand (the good, the bad, and the ugly).

4. Go-to Brand Messaging Guide

After all the research is compiled, I’ll pull everything into a (beautifully designed) Go-To Brand Messaging Guide, which will define things like your brand story, pillars, unique selling proposition, taglines, buyer personas and more.

5. Detailed website copy outline 

Next, I’ll draft a detailed copy outline, which will include the main messaging and concepts for each page.

6. Sticky Website Copy

Now comes the fun part! As soon as you give me the green light, I’ll go ahead and craft the copy for your site.

7. Lottsa editing (aka Write and Wait) 

Once I finish the first draft of Sticky Website Copy, I’m not done (far from it).

I have an iterative “Write and Wait”process that works a little something like this…

I let the first draft sit for a bit. Then I revisit it a few days later and edit. 

I sleep on it some more….and a few days later, I come back to the copy and edit again.

I do that, over and over, until the copy is 100% fluff-free and stickier than bubble gum (but I’ll let you be the ultimate judge of that). 

8. Wireframes & design direction 

I’ll also hand over wireframes so you know what the copy will look like on your site and your designer won’t have to guess what goes where.

9. Unlimited revisions 

Not sure if you’re gonna like the finished product? Don’t sweat it. I offer unlimited revisions up to one month after the copy is submitted.

My goal is for you and your team to be ECSTATIC with the finished product (and nothing less). Just like my previous clients…

 

 

Not convinced? See for yourself.

Just ’cause you insist…here’s a little sampling of some of my recent work.

NOW you convinced?

Stop procrastinating, you.