The Go-to Brand Messaging Guide is like the foundation of your messaging. Based on extensive voice-of-customer research, it’ll help define your brand’s voice and identity–and clarify your message across ALL touchpoints.
So let’s say you hire a content writer who knows diddly squat about your brand. You can hand them the Go-to Brand Messaging Guide, so they have everything they need to start writing content that speaks your prospects’ lingo…STAT.
The PDF guide includes things like your:
- Brand pillars
- Unique selling proposition
- Customers’ objections & dream state
- Tag lines you can use throughout your messaging
- Brand story
And so much more.