The Copy Spruce Up
Turn that blend of shoulder-shrugging blah into "TAKE ME TO CHECKOUT"
Delivered within 48 hours
You've spent hours upon hours writing, editing and optimizing.
But now you feel stuck.
‘Cause you aren’t sure what else to DO. You’ve been staring at that page of copy for so long that your brain has started to shut off.
And the copy’s come out pretty good…but you *know* it could be (much) better.
Here’s the problem-o with that: If you want your copy to perform like Tom Brady in the Superbowl (aka convert like CRAZY), it’s gotta be way more than just nice-sounding words on a page.
It’s gotta be:
- Authentic (and sound like YOU)
- Sticky (using not-seen-everyday words that grab your prospect’s attention from the get-go)
- Intentionally structured and formatted (so your message flows–and your ideal customers feel like you GET them)
And based on…
- Conversion copy best practices (like varied sentence structure…the Rule of One…eye-catching crossheads)
- Psychological tactics (like future pacing, serial positioning, bizarreness effect…)
- Data & voice-of-customer research (so it speaks to your customers deepest desires, pain-points and hesitations in the buying process)
Now that’s a tall order right there. No wonder your copy is just pretty good.
With "good" copy, you're leaving money on the table
Your copy has gotta be better than “good.” It’s gotta be phe-nom-e-nal.
Otherwise, you’re losing out on sales. It’s that simple.
‘Cause lemme let you in on a (not so little) secret: Your copy is directly tied to conversions.
Yes, it is just ONE piece of the conversion puzzle (along with your offer, audience and design).
But if you want your conversions to be sky high, then your copy needs to step up its game (Tom Brady style).
It’s gotta be so darn good that your curious readers are hanging on to every word…and racing to checkout by the end.
Add a little cinnamon spice to your oat milk latte
When you book the Copy Spruce-Up, I’ll conversion-ize your copy.
Meaning…I’ll use conversion copy best practices, combined with what I know about your brand, audience and style to make your copy the BEST it can be.
"So what does "spiced up copy" *mean*?
It means I’ll comb through your copy and:
Restructure the messages on the page (if needed)– so that your reader feels like they’re having a natural conversation with you (and they feel understood)
Make the copy hyper specific and sticky (so your offer stays on your prospect’s mind looooong after they’ve read your copy)
Make the crossheads attention-grabbing (so they grab even the most distracted readers)
Remove the fluff (and make sure that each line of copy is moving readers to the “YES”)
Simplify and clarify the copy (if needed), so that it’s easy-peasy for your readers to understand
Add persuasive elements that’ll convince your readers your product is worth every dollar (and then some)
Optimize (or add) those risk-reducers. So on-the-fence prospects will be convinced to buy
Swap those “Buy Now” CTAs for words that actually make the reader WANT to click
Ensure that the messaging matches your prospect’s expectations (depending on where they’re coming from)
Turn your offer into something your prospects simply can’t say no to
The end result? You’ll get copy that goes from:
⚡Flavorless to personality-poppin’
⚡Watered-down to persuasive
⚡Loss-making to moolah-making
All that…delivered within 48 hours.
Oh and the (second) best part?
Your copy gets my undivided attention for a full 8+ hours
When you book a Copy Spruce-Up, you’ll get my 100 billion neurons (and years of experience) focused 100% on YOUR copy and brand for a full day.
My calendar is blocked off. My cell phone goes on airplane mode. My inbox is closed for business. And the only browser window I have open is that Google doc I’m using to optimize the heck out of your copy.
For one day, you’re my only client…and nothing else exists (I know, so romantic, right?!).
The next day, I’ll come back to the copy with a fresh set of eyes and enhance it some more. Then I’ll do that again the next day. And the next day.
48 hours (and several rounds of revisions) later, I’ll deliver the copy to you. Personality-packed and ready to convert.
Former clients have *raved* about my work (and I'm pretty sure you will too)
Here's watchya get when you book a Copy Spruce-Up
A questionnaire that’ll help me dig DEEP and reaaaaally get to know your brand, so I can craft that high-converting copy (bonus: you can pass this off to anyone you work with in the future and save time on all that get-to-know you stuff)
A Mini Messaging Intensive where we’ll meet on Zoom to pin down your offer and messaging
My undivided, iPhone-free attention, spent optimizing your copy with conversion best practices and persuasion techniques
Ready-to-convert, zero-fluff launch copy (as much as my fast-typing fingers will let me optimize in 48 hours)
30-minute Q & A sesh where we review the perked-up copy & next steps (and you can ask me any questions)
Continual optimization over a 3-day period (to make your copy the very best it can be before I hand it over)
For one full day (and then some), I'm all yours
Here’s how it works…
1. Snag your spot
By clicking on that purple button below!
2. Schedule your Copy Spruce-Up day
After you make your purchase (hooray!), I’ll give you a link to my calendar where you can reserve your day.
48 hours before
3. Fill out a questionnaire
I’ll also send you a brand questionnaire that I’ll ask you to fill out at least 48 hours before your Spruce-Up Day (so I have time to review your answers and let them sink in).
The day before
4. We jump on a Mini Messaging Intensive call
We’ll jump on a Zoom call and go over your answers. I’ll also explain the direction I have in mind for the copy based on your responses.
On your day
5. I spruce up the copy (while you relax)
My speed demon fingers and conversion-obsessed brain get to work, rewriting and perfecting your copy for one full day. So that by the end, it’s *exploding* with personality.
Then I’ll revisit the copy several times over the next few days, until I feel 100% confident that the copy is
48 hours later
6. We Q & A
48 hours later, I’ll send you the freshly baked, optimized-to-the-core copy. Then we’ll jump on a 30-minute Q & A call, where we’ll go over the copy together and you can ask me any questions you have.
Up to one week after
7. You email me with follow-up questions
‘Cause you also get one week of full email support *after* the copy’s delivered
Take your conversions from good...
Let’s be honest: You didn’t get into this biz to settle at a 2-3% conversion rate.
You did it to have a 15%-20% conversion rate (at least).
So hand over that copy to a pro and let’s make those conversions the best they can possibly be, shall we?
Still mulling things over?
These commonly asked questions (and answers) might help you make a decision.
Tell me about your project and I’ll let you know what’s doable.
I like to work with entrepreneurs who aren’t afraid to stand out and be different. People who like to have FUN with their copy.
If you like to play it safe, then we probably won’t be a great fit. I’m also not “woo” (I’m more the “say it like it is” type). So if you are, then I’d find another copywriter.
Lastly, as a vegan, I won’t be able to work with you if you sell something that’s against my values (think: you sell a meat & fish cooking course).
If you make a purchase and then we both find out that we aren’t the best fit, no worries–I’ll send you an immediate refund.
If you make a purchase and then are immediately like “oh shit, how am I going to pay the bills this month?” then OF COURSE I will refund your money. I’ll also give you a refund if we aren’t a good fit.
But once we start working together, I am unable to give refunds. Sorry!
It normally comes out to between 8-11 hours, depending on how much sprucing up we need to do.