Crystallize your message and captivate your visitors with…
Scroll-Stopping Website Copy
…and the Go-to Brand Messaging Guide
If only writing your own website weren't so damn hard...
Writing Instagram captions and even the occasional email come pretty easy to you.
But writing that website of yours? Yeah, that’s a whole ‘nother story.
How do you talk to your beloved readers *without* putting them to sleep? How do you structure each page in a way that makes them feel like you actually GET them?
Hint: It’s not as simple as using some plug-and-play template (although one can dream, right?).
Get done-for-you website copy that stops 'em mid-scroll
You need website copy that:
✔️is based on data, formulas and psychology (because this isn’t a darts game)
✔️crystallizes your message (so your prospects don’t have to guess for a single second what you do and how you can help them)
✔️is sticky (so your readers will remember your story and brand loooooong after they’ve left your site)
✔️speaks to your prospects’ internal problems (the deep-seated fears and frustrations that keep them up until 3:15AM)
✔️responds to their objections and hesitations (so buying will be a no-brainer)
✔️speaks the language of your ideal customers (so they feel like they’re talking to their longtime BFF)
✔️uses an intentional messaging hierarchy (that answers the questions your readers have as they’re scrolling down the page)
✔️seduces your readers (but not in a gross bro marketer kinda way)
Ready to create a website that checks all those boxes?
"YES! But first...tell me what I *get* if we work together."
A (helluva) lot. We’re talking…
(Bucketloads of) research
Before writing a single word of copy, I’ll put on my Sherlock Holmes hat and research until my brain hurts.
Two 60-minute calls with you
We’ll kick things off with two 60-minute Zoom calls, where I’ll ask you a LOT of questions (and you’ll give me insightful answers).
I’ll send out a survey to your customers so we can find out aaaalllll about them.
3-5 customer interviews
interrogate interview your customers to find out their deepest motivations, hesitations and pain points. I’ll jot down the words they use and the way they speak, so I can later craft copy that speaks directly to THEM.
This’ll help us find out what complete strangers (like your ideal customer) think of your website and messaging.
I’ll dig through all the data you can provide me with (Instagram convos, heatmaps, customer support requests…you name it).
Review & forum mining
I’ll also hunt for reviews that your ideal customers have left for similar products. I’ll browse through forums and groups they’re in to get a feel for their day-to-day struggles and aspirations.
This is where I do a lil’ spying on your competitors to find out what they’re doing right and what you can do even *better*.
(come to think of it…*truckloads* of research is prolly a little more accurate)
Go-to Brand Messaging Guide (aka the ULTIMATE time-saver)
This baby pulls together all research into a comprehensive PDF guide that’ll help you ensure a consistent voice across all touchpoints.
Sooo let’s say you hire a content writer down the road. You can hand this guide off to them so they know right off the bat everything they need to know about your brand and voice. And *you* don’t have to waste hours getting them up to speed.
Includes things like…
✔️Brand pillars (and proof)
✔️Unique selling proposition
✔️Brand story (based on the Storybrand framework)
✔️And much more
One client’s reaction to the last messaging guide I created? “Wow, you’re good at this…you’re able to put into words what we’ve never been able to.”
My former colleagues were pretty pleased too…
K, where was I? Oh right. You’ll also get…
SEO website copy
Think: High-converting SEO website copy based on the keywords we want to rank for.
Design direction & wireframes
I’ll hand over a site map and wireframes (so your designers won’t have to guess what copy goes where on the page). I’ll also collaborate with your designer and provide any guidance as needed.
Got a change…or two…or 100…you’d like me to make?
No prob. I provide unlimited revisions up until the copy goes live on the website (but most of my clients don’t have a lot of changes to make).