What if your pipeline was full of high-value, pre-sold leads?

(Yup, that IS possible... our clients are living proof.)

We build research-driven paid ad campaigns that don’t just get clicks....
They bring in high-value leads who already know YOU are the one they want to hire.

Trained by the company that coined the term "conversion copywriting"

Go from "where are the leads??" to "turn OFF the ads"

(^^That’s not some far-fetched claim by the way…. that actually happened with one of my clients)

Howdy! I’m Mary Bolling (it’s a double name — cause my mom was from the South — but you can call me Mary for short).

I’m a conversion copywriter and paid ads conversion strategist for service providers and local businesses.

Let’s put it this way:

I’m the person you call when you want *more* qualified leads… FAST.

Over the past 4.5 years that I’ve been in business, I’ve helped my clients get some pretty incredible results.

We’re talking….

✅ Increased conversions by 300% with a landing page rewrite—outperforming the previous version written by a non-conversion copywriter

✅ Generated a 15.07X ROAS (and counting) on a Google Ads campaign (far surpassing the industry average of 4X)

✅ Get 8X the results for an online program launch

And I would *love* to get the same results for your business.

My messaging is SO effective that leads felt betrayed when my client didn't take on their case

Your messaging really is amazing. I just had a check-in with the team. They frequently get, 'I feel like you guys really understand me' comments. Very frequently. So much so, that some folks feel hurt and betrayed when we can’t take their cases. Which is the problem I’d rather have, as opposed to no one wanting our help. All credit to you!

Tom Kayes

Civil Rights Lawyer

"The initial feedback from the website is [better] than it’s ever been"

From barely any leads... to 15 signed cases in 1 month

We had used one marketing vendor and our own skills to attempt to generate a steady flow of a certain kind of lead. We were fairly unsuccessful. The vendor charged us almost $20,000 and delivered one lead. Our own efforts were more successful by far, but not consistent. Mary is very deliberate, professional, and methodical in her process. That process delivered unbelievable results for us where everything else had failed. Mary got us results beyond what anyone else could deliver and beyond our business's capacity to keep up; and that's just on the trial budget. We have more leads and more conversions than we'd frankly dreamed possible. I had a discussion with my partner today about expanding our hiring and taking on debt to meet the extra business. We signed about 15 new cases in one month. A great result would have been 3. A fantastic result would have been 5. These results are on track to change our business completely.

Tom Kayes

Attorney, Civil Rights Group

So... how can I help?

If you want end-to-end paid ads management and optimization:

Paid Ads Launch Pad

Paid Ads Optimizer

Starting from scratch? I’ll map out your entire paid ads funnel (and all the messaging to go along with it). Fully optimized for clicks, conversions and customers.

Is your ad campaign leaking money? Get every penny’s worth of your ad spend with paid ads management and conversion optimization.

Paid Ads Launch Pad

Starting from scratch? I’ll map out your entire paid ads funnel (and all the messaging to go along with it). Fully optimized for clicks, conversions and leads.

Paid Ads Optimizer

Get every penny’s worth of your ad spend with paid ads management and conversion optimization.

If you’re on a tight timeline or budget and want JUST the messaging:

Conversion Copy Intensive

The ROI Booster

Need a landing page or email sequence like… yesterday? Skip the waitlist and get high-converting copy for your PPC campaign delivered in one week flat (hellooooo ROI).

Want to optimize your campaign but prefer to DIY? Hand over your copy or paid ads funnel and I’ll tell you how to optimize it for conversions.

Conversion Copy Intensive

Need a landing page or email sequence like… yesterday? Skip the waitlist and get high-converting copy for your PPC campaign delivered in one week flat (hellooooo ROI).

The ROI Booster

Want to optimize your campaign but prefer to DIY? Hand over your copy or paid ads funnel and I’ll tell you how to optimize it for conversions.

"Mary makes great copywriting look effortless"

She strives to understand everything about your products and customers, and then expertly tailors her message to match your brand voice. In my experience, she’s highly persuasive without seeming pushy. She presses on pain points without overdoing it. And she taps into emotions without sounding manipulative. Most of all, she knows how to use words to get outstanding results. If you need marketing copy that truly connects and converts, you won’t find anyone better.

Adam Campbell

President & Chief Content Officer, Hyman Health

I now value what you do more than when I first spoke to you. Words matter — it’s worth the spend.

Tony Munoz

Real Estate Investor

I've got a roster of happy clients. Here are a few of them.

"It's like you crawled inside my head to write that sales page"

I’m super excited about the page and the launch!! You’re awesome! It’s like you crawled inside my head to write that sales page, you really understand where I’m coming from and what I'm doing with my program. I can see the results of all of the hard work and research you’ve put in behind the scenes!

Kristen Blake

Integrative Nutritionist and Health Coach

"I can't recommend Mary enough"

I’ve had the pleasure of working with Mary for close to four years as she has worked inside our marketing agency. In addition to being a great writer, she is constantly learning and growing, has high attention to detail, and is always willing to take on new responsibilities. She’s reliable and a true team player, working very well with other members of our team as well as clients. I can’t recommend Mary enough.

Avin Kline

Co-founder and CEO of eScale Agency

What if your pipeline was full of high-value, pre-sold leads?

(Yup, that IS possible... our clients are living proof.)

We build research-driven paid ad campaigns that don’t just get clicks....
They bring in high-value leads who already know YOU are the one they want to hire.

Trained by the company that coined the term "conversion copywriting"

Go from "where are the leads??" to "turn OFF the ads"

My messaging is SO effective that leads felt betrayed when my client didn't take on their case

"The initial feedback from the website is [better] than it’s ever been"

From barely any leads... to 15 signed cases in 1 month

So... how can I help?

Paid Ads Launch Pad

Paid Ads Optimizer

Paid Ads Launch Pad

Paid Ads Optimizer

Conversion Copy Intensive

The ROI Booster

Conversion Copy Intensive

The ROI Booster

"Mary makes great copywriting look effortless"

I've got a roster of happy clients. Here are a few of them.

"It's like you crawled inside my head to write that sales page"

"I can't recommend Mary enough"

Think it could be a good fit?
Let's schedule a 20-minute Discovery Call (on the house)

Wanna ditch the office and get paid to write from anywhere?

What if your pipeline was full of high-value, pre-sold leads?

(Yup, that IS possible... our clients are living proof.) We build research-driven paid ad campaigns that don’t just get clicks.... They bring in high-value leads who already know YOU are the one they want to hire.

Trained by the company that coined the term "conversion copywriting"

Go from "where are the leads??" to "turn OFF the ads"

My messaging is SO effective that leads felt betrayed when my client didn't take on their case

"The initial feedback from the website is [better] than it’s ever been"

From barely any leads... to 15 signed cases in 1 month

So... how can I help?

Paid Ads Launch Pad

Paid Ads Optimizer

Paid Ads Launch Pad

Paid Ads Optimizer

Conversion Copy Intensive

The ROI Booster

Conversion Copy Intensive

The ROI Booster

"Mary makes great copywriting look effortless"

I've got a roster of happy clients. Here are a few of them.

"It's like you crawled inside my head to write that sales page"

"I can't recommend Mary enough"

Think it could be a good fit? Let's schedule a 20-minute Discovery Call (on the house)

Wanna ditch the office and get paid to write from anywhere?

(Yup, that IS possible... our clients are living proof.)

We build research-driven paid ad campaigns that don’t just get clicks....
They bring in high-value leads who already know YOU are the one they want to hire.

Think it could be a good fit?
Let's schedule a 20-minute Discovery Call (on the house)