Bad news? There's a good chance you're missing out on conversions (and leads)
Good news? I can help you change that. With empathy-driven messaging, ad optimization and sales funnels that convert skeptical prospects into fanatic clients.
Psst: I've been trained by Copyhackers (and I got the badges to prove it)
Go from "where are the leads??" to "turn OFF the Google Ads"
(^^That’s not some far-fetched claim by the way…. that actually happened with one of my clients)
Howdy! I’m Mary Bolling (it’s a double name — cause my mom was from the South — but you can call me Mary for short).
I help law firms bring in more qualified leads and sign more cases. With carefully crafted sales funnels and empathy-driven messaging.
If you hire me, you’ll get *way* more than just a copywriter. You’ll get an inquisitive marketing strategist who will map out your entire funnel. And figure out how to turn ice cold traffic into ready-to-hire-you leads.
My messaging is SO effective that some leads felt betrayed when my client didn't take on their case
Translation: DON’T hire me if you’re looking for a “wordsmith”
If all you need is a copywriter to churn out some pretty-sounding words (that may or may not sound like everyone else), then you’d be better off using Chat GPT (or hiring the cheapest copywriter you can find on Upwork).
But if you’re looking for…
✅ An experienced conversion copywriter and Google Ads conversion strategist who relies on data, behavioral science, bucketloads of research and a proven process to deliver results
✅ a long-term, ROI-focused partner whose #1 focus is on getting you more clients and patients
✅ Zero-guesswork, strategically placed messaging in each part of your funnel that moves your prospect closer and closer to the conversion
✅ Colorful, scroll-stopping copy that stands OUT from the sea of sameness — and builds a genuine, long-lasting connection with your audience
Then I think we’re gonna be a good fit!
Just a few of the confetti-throwing wins I've gotten for other clients
🎉A Google Ads campaign I led as Fractional CMO generated 3X the results the client was hoping for — at half the marketing budget (with a lead volume so high, my client had to hire more people)
🎉A landing page I wrote increased conversions by 300% compared to the previous landing page written by another (non conversion) copywriter
🎉Another landing page I wrote resulted in higher quality leads (cha ching)
"The initial feedback from the website is higher than it’s ever been"
From barely any leads... to 15 signed cases in 1 month
So... what kind of conversion copy do ya need?
For those on a tight timeline or budget…
Conversion Copy Intensive
The ROI Booster
The Copy Spruce-Up Week
Skip the waitlist and get high-converting copy delivered in one week flat (hellooooo ROI).
Hand over your copy or ad strategy and I’ll tell you how to optimize it for conversions.
I’ll transform that so-so landing page or email sequence into high-performing copy. Delivered in (yup you guessed it) one week.
Conversion Copy Intensive
Get high-converting copy delivered in one week flat (hellooooo ROI).
The ROI Booster
Hand over your copy or ad strategy and I’ll tell you how to optimize the living daylights out of it.
The Copy Spruce-Up Week
I’ll transform that so-so landing page or email sequence into high-performing copy. Delivered in (yup you guessed it) one week.
For those who want research-intensive copy and/or ad management, with all the bells and whistles
High-converting Sales Funnel
Paid Ads Optimization
Get your entire funnel mapped out — and all the copy to go along with it.
Get every penny’s worth of your ad spend with paid ads management and conversion optimization.
High-converting Sales Funnel
Get your entire funnel mapped out — and all the copy to go along with it.
Paid Ads Optimization
Get every penny’s worth of your ad spend with paid ads management and conversion optimization.
Spoiler alert: You're gonna LOVE working with a nomad copywriter like moi (*wink wink*)
Here’s why:
You’ll work with a copywriter who digs hella deep
Rather than cram in 30 countries in 3 weeks, I prefer to slow travel and spend time actually living like a local in each country I visit. That way, I really get to know the people, culture and language.
I take the same deep-dive approach to research: Just like the countries I visit, I take the time to immerse myself in your business and audience — so that I can craft a custom funnel strategy and messaging that makes your prospects feel deep-in-their-bones understood.
You’ll partner with a copywriter who can adapt to your business & voice
When you’re traveling, you learn to adapt to new customs and cultures. And navigate your way through bumps in the road and unpredictable situations that you wouldn’t deal with living at home (French and Spanish bureaucracy, I’m talkin’ to you).
That handy lil’ skill transfers over to my writing — so you’ll get a copywriter who will step in and adapt to YOUR brand, audience and voice. And (happily) incorporate your feedback.
You’ll get empathy-driven copy (no gimmicks or sleazy tactics here)
Traveling exposes you to a potpourri of cultures, beliefs and ways of life. Which forces you to check your biases at the door. Broaden your perspective. And challenge what you think you know.
In other words…
I know how to connect with YOUR unique audience and see things from their perspective.
The result? Empathetic copy that resonates with your target audience… and inspires them to take action.
You’ll get a copywriter who knows how to tell a good story
“Traveling — it leaves you speechless, then turns you into a storyteller.”
Those were the famous words of Islamic traveller, Ibn Battuta.
And I may be a lil biased… but I think he’s got a point. ‘Cause when you travel, every day becomes a new adventure. And a new story to tell.
Like… that time in Bali when I watched a monkey steal someone’s sunglasses in exchange for food. Or that time I moved to Rio de Janeiro by myself – without knowing a single soul. Or that time I rode pillion with an Italian guy around the Amalfi Coast (going so fast I thought those were my final moments).
Living those adventures has turned me into a better storyteller. And the icing on the cake? Those stories are a treasure trove of inspiration for the copy I write.
You’ll get travel-inspired (aka creative) copy
What made Mark Twain, Ernest Hemingway and Jack Kerouac some of the greatest (and most creative) writers of all time? They all loved to travel.
From the intoxicating aroma of street food in Bangkok to the colorful costumes and dancing of Rio carnival, traveling exposes you to new sights, sounds, smells, tastes and experiences. Which get those creative juices flowing — and inspire new ideas that I channel into my copywriting.
Don’t believe me? One study by the American Psychological Association confirmed that travel indeed boosts creativity.
You’ll get a curious copywriter who never stops learning (and optimizing)
Did ya know that there’s a wanderlust gene (scientifically known as DRD4-7R)? People with this gene (like, ahem, yours truly) have an innate curiosity that drives them to travel and learn new things.
That probably helps explain why…
I’ve spent countless hours studying conversion copywriting and reading psychology books . And I’ve got a lifetime membership to Copy School.
When it comes to your messaging and funnel strategy, I’m always testing. Optimizing. And looking for ways to improve.
Got a 4X ROI on your paid ad spend? Let’s see how we can get to 10X. Got a 10% conversion rate on that landing page? Let’s take it to 20.
I've been called a "phenomenal copywriter"...just sayin'
"It's like you crawled inside my head to write that sales page"
"I can't recommend Mary enough"
