Launch copy that gets 'em to whip out their
Conversion copy for online course-creators and creative entrepreneurs
Worried about wasting money on blah, cookie-cutter copy and a launch strategy that...completely flops?
Or maybe you…
…don’t have the time (or the energy) to spend on planning an entire launch and crafting killer sales copy
…are ready to launch your digital product or membership but haven’t the faintest clue how to seduce your prospects and get them to buy (in a non-sleazy-car-salesman way).
I get it. There’s a lot riding on your launch. You’ve already invested countless hours into creating your product so it has GOT to pay off.
But there are a lotta moving parts involved. You’ve gotta create landing pages for your launch trigger, a gazillion different email sequences, Facebook ads…and let’s not forget: one killer sales page.
Gahhhh where to even begin?!
Turn off the panic button, friend.
Take your copy from plain vanilla
to cookies n'cream (with a cherry on top)
Howdy! I’m Mary. I write launch copy for creative entrepreneurs like you.
But not just any ol’ launch copy.
Colorful Spellbinding launch copy that resonates with prospects and makes them think “THIS course is what I need.”
How, you ask?
Through my four-step process: Research, write, launch, debrief.
First, I put on my Sherlock Holmes hat. I interview you and your customers and research until my brain hurts.
Then, I plan out every piece of launch copy, tailored to YOUR brand and audience.
Next, I start the writing process, crafting copy that speaks your customers’ language. Copy based on tried-and-true formulas, voice-of-customer research, and psychology. In other words, zero-guesswork copy that CONVERTS.
During the launch, I don’t just stand on the sidelines. I’m out on the playing field, checking results and keeping an eye out for last-minute optimizations.
Afterwards, we come together and debrief. We go over what worked well (and why) and what could be improved upon next time around (’cause even if your launch knocks it out of the park, there’s always some room for improvement).
Oh and that cherry on top?
While I’m hard at work, you get to sit back, relax and focus on the things that only YOU can do. Or…kick off your work shoes, hop on the next flight to Costa Rica, and sip an ice-cold cerveza on the beach while you wait for those Paypal notifications to roll in!
"Ok Mary, sounds great and all. But what can you DO for me?"
Loving the interrogation! Bring it on.
Full Launch Strategy, Copy & Support
Ready to pull out ALL the stops for your next launch?
I’ll plan out your entire launch funnel and craft sticky copy to go along with it. Copy that’ll help you connect with your audience and rake in a whole lotta moolah…while you sleep.
Long-form sales page? Check. Launch trigger landing pages? Check. Email sequences? Check. Launch support and debrief? Check, check.
Don’t have the time or the budget to spend on a Full Launch? I gotcha covered, boo.
I’ll craft email sequences so resonating that your recipients will pause their latest binge-watch—and SCRAMBLE to click that “buy now” button.
We’re talking: 15-25 hooked-from-the-first-line, can’t-stop-reading emails, from segmentation and confirmation to post-purchase followup.
Want an expert’s eyes on your copy without the wait time or investment of a launch package?
I can…optimize the living daylights out of your sales page or email sequence. Craft a short email sequence FOR you. Or tackle those bits and bobs that have been sitting on your to-do list for the past two months.
Book my day, and you’ll get high-performing copy delivered just in time for happy hour.
I've been called a "phenomenal copywriter"...just sayin'
So....why should ya work with a (nomad) copywriter like moi?
Well I can think of a few reasons off the top of my head…
You’ll get a well-schooled copywriter
To date, I’ve invested 100+ hours and thousands of dollars in copywriting courses and masterminds. To ensure that I get YOU a high return on your investment. I’ve been schooled by Copyhackers and get my copy critiqued on the reg (’cause the best copywriters *never* stop learning and improving).
You’ll get wanderlust-driven copy
World-famous copywriter, Joseph Sugarman, once said, “The best copywriters in the world are those who are curious about life, read a great deal, have many hobbies, like to travel…” Ya see? That “nomad” thing really *does* work in your favor.
You’ll get to sit back and watch marathons of Schitt’s Creek
And not have to worry about micromanaging…or wondering whether or not the project will get done. ‘Cause you’ll get a process-oriented copywriter that takes initiative and meets her deadlines (don’t let the “Nomad” thing fool ya).
You’ll get your money’s worth
‘Cause I don’t rush through projects. Period. Once I finish that first draft, I go through a somewhat obsessive merry-go-round of revisions. And I don’t get off until the copy meets my (sky high) standards of perfection.
Stop throwin' dollahs down the drain with run-of-the-mill copy
❌ Bore your prospects to tears with lackluster copy that makes them unsubscribe from your emails…FAST
❌ Make your readers more confused than ever about what your offer is and how it can help them
❌ Hire another “copywriter” that writes pretty, nice-sounding words but doesn’t get you the one thing you need: RESULTS
OR you could hit that blue button below (aka work with me) and:
✔️Get non-salesy copy that’ll have your prospects reading and clicking through all the way to the checkout page
✔️Make it clear-as-day what your offer is and how it’s different
✔️Work with a copywriter who will actually get you the results you need to make that 4-hour work week a reality
Soooo…what’s it gonna be?