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Copy tips

How I wrote a cold email that was “among the best outreach” my recipient ever received

About a year ago, I received this response to one of my cold email followups…   *Cue the blushing* So what did I say to get that kinda response? Well, here’s the first email I sent:   Let’s break that down. Starting with the subject line… First, I got my recipient to open the email …

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How I helped a civil rights lawyer go from barely any leads to 15 signed clients in 1 month 

Back in March, I contacted someone on Upwork who was looking for a “social media marketer” to help him bring in more leads.  He was a civil rights attorney helping women who had been sexually harassed by their landlords.  I sent him a proposal, explaining why he would be better off hiring me (a conversion …

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3 ways to make your claims go from far-fetched to highly probable (and profitable)

The other day, I was at the supermarket, contemplating what granola to buy (tough decision, I know). I found one by Eat Natural that looked pretty tasty. So I checked out the ingredients on the back of the box. And just below, saw this little Q & (transparent) A: = They could’ve just had the …

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