About a year ago, I received this response to one of my cold email followups… *Cue the blushing* So what did I say to get that kinda response? Well, here’s the first email I sent: Let’s break that down. Starting with the subject line… First, I got my recipient to open the email …
How I wrote a cold email that was “among the best outreach” my recipient ever received Read More »
Back in March, I contacted someone on Upwork who was looking for a “social media marketer” to help him bring in more leads. He was a civil rights attorney helping women who had been sexually harassed by their landlords. I sent him a proposal, explaining why he would be better off hiring me (a conversion …
Find out one easy way to make your copy wayyyy more enticing.
The other day, I was at the supermarket, contemplating what granola to buy (tough decision, I know). I found one by Eat Natural that looked pretty tasty. So I checked out the ingredients on the back of the box. And just below, saw this little Q & (transparent) A: = They could’ve just had the …
3 ways to make your claims go from far-fetched to highly probable (and profitable) Read More »
After reviewing a LOT of sales and landing pages, I’ve seen the same copywriting conversion-killers…over and over again. Here’s what they are.
Check out the main takeaways from the book, Made to Stick–and how you can write super sticky copy that your readers will understand AND remember.
Use these psychology-based copywriting hacks to captivate your audience, evoke their emotions and get them to buy.