Wanna know one of the most persuasive words in the English language?
So if you’re looking for a way to instantly optimize your copy, take every sentence and change it so that it starts with “you”.
(Tbh, the only place you should be using the word “I” or “we” is on your About page or About section. Otherwise, it should be allllllll about your reader.)
Lemme show you how easy it is to implement the You Rule.
Instead of a subheadline that reads “we compiled 1000s of hours…” you’d write: “You can get access to 1000s of hours of academic, professional and interview experiences in a single place.”
The copy is already more convincing.